This book explains about the 4 keys to success without growing big. Key no. 1 there is more than one way to define growth. In this section the author defines growth in many ways, other than the common perspective of size an dollars. Walters talks about which is better to be a big fish in a big pond, or to be a small fish in a small pond. There are both advantages and disadvantages of both views A big company has less risk to fail and can obtain economies of scale and be a leading competitor. The risks of big businesses are that they can get so big that they forget who they wanted to be and what they wanted to stand for. If a company remains small then they can do what they love doing while having complete control over who does it and how its done. This is done by sacrificing size and opportunities for quality and good relations which is what is the backbone of all company’s. Low price can only get you so far and there, with low price comes low quality, and with low quality comes low customer satisfaction.
