What is success? According to Webster’s online site, it is a favorable or desirable outcome. In most businesses, success is often measured by how big or large a company is, but Jamie Walters dare to think differently. In her book, Big Vision, Small Business, she goes in detail about strategies for small businesses to stay small, but remain vital, healthy, and rewarding. The objective of this book is to redefine success, no in terms of revenue and numbers, but in ways that affect and change our communities.
In today’s culture, we tend to give success a materialistic value. “The bigger the company’s payroll or revenues, the more it consumes, then the more successful it – and its leaders must be.” Many of our small business make contributions and positive changes to our neighborhoods, cities, and even our country. According to Walters, some of the smallest businesses offer opportunities through ideas, lifestyles, innovations, and different practices, many things large corporations cannot or even will not. She’s not necessarily saying that one, small or large, is better than the other, but there are different strokes for different folks and for her small is better. She believes big vision small businesses have four “keys” to being successful.
